Imagine Believe Achieve

Luc Swensson was born in Boise, ID in 2005. He grew up struggling in a broken home but found a passion for helping others that would lead to a life-changing opportunity. In 2017 he founded the I Love This Life Foundation with the goal of giving every child the hope to dream big. In 2018 Luc launched his IMAGINE BELIEVE ACHIEVE school assembly program focusing on bullying, self-esteem and mental health. Luc has delivered his assemblies to over 48,000 students and distributed15,000 copies of his 52-week interactive journal titled ‘Create Your Great’. Luc’s vision is to give kids the necessary tools to see every positive in their day. In 2020 he formed HOLO Brand, an apparel company to benefit kids from single-parent households. That same year he hosted Camp HOLO, a summer camp for kids struggling with self-esteem issues. In 2023 he developed a leadership program titled ‘Leadership through Adversity’ for students and professionals that outlines how to take the hardest times of your life and make them the most impactful in a positive way. Luc’s message is an uplifting and motivational story of overcoming hardship while inspiring others to see life with a hopeful outlook. Today Luc is working on his 3rd published journal titled The Mental Health Playbook a resource guide for student athletes. He continues to visit schools and deliver keynote speeches throughout the US.